; Lincoln's Driving Force: Luxury
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Lincoln's Driving Force: Luxury

  • Lincoln brand momentum continues to go from strength to strength ahead of 2018.
  • Three stand-alone Lincoln facilities to open in the region next year, with more to be delivered by the end of 2019
  • All-new 2018 Navigator full-size SUV arrives in the Middle East increasing the level of luxury available to its clients in the region thanks to segment-exclusive 450hp and Lincoln-exclusive technologies
  • Lincoln enjoys a position as being the top luxury brand in vehicle satisfaction*, and had the luxury segment’s highest loyalty rate among new luxury-vehicle buyers** when figures were released earlier this year

Though a brand with a long and storied history, Lincoln is in the midst of ushering in a new era. Continuing to invest and grow in the Middle East, Lincoln is today introducing its seventh new vehicle to the region since 2013 – the all-new 2018 Lincoln Navigator – together with the Lincoln Presidential personalised trim options, and reconfirming a cadence of new stand-alone Lincoln facilities for the region within the next two years.

“The definition of luxury is changing. While it was once about status and objects, it's now about experiencing life on your own terms,” said Alex Schaeffer, director of Lincoln Middle East. “Lincoln is setting the brand apart, exceeding the expectations of luxury buyers, by introducing thoughtful, effortless luxury experiences alongside every new vehicle.”

Presidential: the ultimate expression of Lincoln's luxury brand

Making its Middle East debut in the all-new Navigator and across the 2018 range, the exclusive Presidential line debuting at the Dubai International Motor Show is the ultimate expression of the Lincoln brand, incorporating the finest materials from around the globe into a refined and exclusive collection of carefully curated themes for each model in Lincoln’s range.

With nine new personalised themes – inspired by love of the arts, travel, fine food, culture, architecture and fashion – Presidential further elevates Lincoln’s exclusivity and luxury, and promises to deliver the best of Lincoln to Middle East customers.

Truly a testament to Lincoln’s commitment to the region, and of distributors’ passion for the brand, is the accelerated investments in stand-alone Lincoln dealerships that would deliver the Lincoln personalised service and ownership experience to life. With ground broken on numerous facilities already, the Middle East will see three open next year, with a further eight earmarked for grand opening by the end of 2019.

“Lincoln is far more than an automaker; it’s a provider of luxury experiences”, added Schaeffer. “From the exquisite craftsmanship of the exceptional Presidential line, to strong product offerings like the all-new Navigator, and the continued investments by our distributor partners in stand-alone facilities, Lincoln continues to deliver world-class experiences to our most discerning clients throughout the Middle East.”

Lincoln: award-winning vehicles and customer experience

The Lincoln brand – which has almost a century of experience at the forefront of luxury motoring – has seen tremendous acceleration globally, driven by compelling products and world-class client experiences that feel warm, human, and personally-crafted. Owners of new Lincoln vehicles have also this year voted Lincoln the top luxury brand, according to this year’s Vehicle Satisfaction Awards from AutoPacific, a future-orientated automotive marketing research and product-consulting firm.

The Lincoln Motor Company’s strong line-up of vehicles continues to draw more people to the brand, having the luxury segment’s highest loyalty rate among new luxury-vehicle buyers for the first quarter of 2017, based on IHS Markit Loyalty data.

Hot on the heels of the iconic Continental, the all-new Navigator full-sized SUV represents the latest product milestone for the luxury brand, which also unveiled the unrivalled Presidential trim to the Middle East at this year’s Dubai International Motor Show, being held at World Trade Centre, November 14-18. The Lincoln range is displayed in Sheikh Saeed Hall.

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